COLOUR PSYCHOLOGY

"Colours, like features follow the changes of the emotions"- Pablo Picasso

Colour psychology is the study of colour as a factor in human behaviour. I wanted to research this as I think its important to use the appropriate colours when producing my final outcome of book jackets, so that the colours will help to emphasise the themes within the books.

Colours have more abilities than just making a product aesthetically pleasing, they have the power to affect moods, feelings and emotions. They can also raise metabolism, raise blood pressure and even cause physiological reactions.

In the section below, I will describe some the pros and cons of some of the colours that I plan to use in my final outcomes:

• RED: Red is generally a powerful colour. It can raise the pulse rate and gives the impression that time is passing faster than it actually is. It also represents warmth, excitement and masculinity, but on the flip side, it can be aggressive and demanding. 
• BLACK: Black can represent sophistication, substance and glamour and works really well with white. Since it is the absence of light, it can be quite menacing as many people are afraid of the dark.  Black is a dense colour and creates the perception of heaviness.
• BLUE: Blue is said to be the most popular colour in the world. Unlike red, it is soothing and the colour of the mind. However, it can also represent coldness' lack of emotion and unfriendliness.
• GREY: Grey is a suppressive colour. While it represents psychological neutrality it can also symbolise lack of confidence, depression and lack of energy.